THE FOUNDATION

  • Combining nutrition, training, and habit building to address all aspects of physical well-being and overall health.

  • Thinking from first principles and drawing inspiration from time-tested practices.

  • We don't offer quick fixes or short-term hacks, we offer habits and philosophies that will last for life.

MISSION

Our mission is to empower entrepreneurs and high-performers to integrate fitness seamlessly into their lives, not as an additional task but as a core component of their success strategy. By simplifying health optimization and making it accessible, we help leaders maintain their competitive edge and achieve sustainable success without sacrificing their well-being.

Fitness x Productivity

At The Foundation, we believe that health is the key to unlocking peak productivity. Our mission is to help high performers seamlessly integrate fitness into their demanding lives, enhancing not just their physical well-being but also their mental clarity and work performance. Through our systems, built into the System, we combine fitness with productivity strategies, offering a holistic approach that empowers you to excel both personally and professionally.

ROADMAP

Registered in DK

After completing the ideation phase, focus shifted to gathering feedback and developing an initial value proposition.

Founded. November 1st, 2023

First Free Cohort

Planning, executing, and iterating through several free cohort rounds to fine-tune and optimize the initial service offering.

MVP Launch. December 1st, 2023

Niche Identified

Narrowed the scope. Introduced free initial consultation calls, and selected LinkedIn as the primary channel for getting in touch with perfect clients.

First Paid Client. March 31st, 2024

Introduced Powered by Notion. August 5th, 2024

Fitness meets Productivity

Productize our service into a streamlined, DIY model powered by Notion, enhanced with automation and other advanced features. Built on an ever-expanding database of best practices and automation.

The Foundation Athletes Launch. September 12th, 2024

Community Initiative

'Transcend Individualism'

Ambassador Program Launch. October 1st, 2024

Organic Growth Strategy

Identify Brand Representatives who exemplify The Foundation's values and practices.

Free Value Offering

Test with a broader audience, emphasizing the core value principles in a clear and easily digestible format for maximum impact.

First Online Webinar. November 1st, 2024

First B2B Workshop December 1st, 2024

Exploring B2B Value Offering

Evolve organically from webinars to delivering a more personalized group solution, specifically tailored to businesses from an employer wellness and productivity perspective.

Consulting Services Launch. March 1st, 2025

Push to B2B

As the Notion database expands and the value becomes more accessible through refined workshops and webinars, the focus will shift towards serving organizations, aiming to establish the service as a leading investment in corporate wellness, enhancing employee well-being and productivity.

Meet the Founders

Simon and Ben, brothers shaped by their international upbringing, share an obsession with health and fitness, driven by curiosity and a commitment to self-improvement. Simon currently works in business development at an AI scale-up, while Ben is pursuing studies in Politics, Philosophy, and Economics. Together, they are dedicated to merging their passions and skills, striving to create meaningful impact by living out their shared ikigai—providing maximum value and collaborating with ambitious individuals.